Promotional products have long been a mainstay in marketing strategies, offering tangible ways to boost brand visibility and customer engagement. To shed light on the most common questions businesses ask, we spoke with the team at Hotline.co.uk, one of the UK’s leading suppliers of printed promotional products since 1989. Here’s what they had to say:
Q: To start with, what exactly are promotional products?
A: Promotional products are items branded with a company’s logo, slogan, or message, intended to promote that brand. They range from everyday items such as pens and tote bags to tech gadgets and clothing. At Hotline, we offer over 2,000 promotional products — from stationery and mugs to USB memory sticks and eco-friendly options.
Q: What are some of the most popular promotional products?
A: Our bestsellers include cotton tote bags, Curvy pens, Hampshire mugs, and lanyards. These items are not only practical but also offer excellent branding opportunities, which makes them favourites among our clients.
Q: How effective are promotional products in marketing campaigns?
A: Extremely effective. Promotional products act as constant reminders of your brand because they’re often used daily. Our clients frequently report increased brand recognition and customer loyalty after distributing branded merchandise.
Q: How can I choose the right promotional product for my business?
A: Think about your target audience and how the product will be used. For example, if you’re exhibiting at a trade show, lightweight and portable items like pens or tote bags are ideal. Our website makes it easy to find products by category, helping you select the most suitable options.
Q: Can I customise products with my logo or design?
A: Absolutely! We offer various customisation methods including screen printing, embroidery, laser engraving, and full-colour digital printing. You can upload your artwork online, and we’ll send you a free Visual Proof™ within just 20 minutes.
Q: What is the minimum order quantity?
A: It varies depending on the product. For example, our Express Cotton Tote Bags have a minimum order of 50 units. Each product page clearly states the minimum order requirement, so there are no surprises.
Q: How long does production and delivery take?
A: We pride ourselves on our fast turnaround times. Many items are available through our Express Service, with guaranteed delivery by a specified date. You’ll receive a clear delivery date when you request a quote.
Q: What is the price range for promotional products?
A: Prices vary depending on the product and level of branding. Basic items like Express Cotton Tote Bags start from as little as £0.72 each, or Curvy Pens from just 21p each, while premium items like tech gadgets are more expensive. All pricing is fully transparent on our website, with no hidden charges.
Q: Do you offer eco-friendly promotional products?
A: Yes, we do. Sustainability is important to us and our clients. We offer a wide range of eco-friendly options, including recycled cotton tote bags, bamboo pens, reusable drinkware, and notebooks made from recycled materials.
Q: Can I request samples before placing a large order?
A: Certainly. We understand that you may wish to see and feel a product before committing to an order. You can request samples easily via our website, and our team is happy to assist you with the process.
Q: What printing methods are available?
A: We offer a variety of branding techniques, including screen printing, embroidery, laser engraving, and full-colour digital printing. The branding method will be clearly stated in the specifications section on every product page. If your design would work better utilising a different type of branding method, our team will provide you with a Visual Proof™ on the best alternative option.
Q: Are promotional products tax-deductible?
A: In many cases, promotional products can be considered a marketing expense. However, we always recommend speaking with a qualified accountant or tax adviser for specific advice relating to your business.
Q: Finally, what makes a promotional product campaign successful?
A: A successful campaign involves choosing a product that is useful, high-quality, and relevant to your audience. Strong, professional branding and timely delivery are also key. At Hotline, we help ensure your campaign runs smoothly with our free Visual Proof™, straightforward ordering process, and guaranteed delivery dates.
Conclusion
Promotional products remain one of the most powerful tools to increase brand awareness and customer loyalty. With a wide range of customisable options, speedy service, and a commitment to quality, Hotline.co.uk makes choosing and ordering branded merchandise brilliantly effortless. Browse the full range at Hotline.co.uk.