This Q&A blog features insights from Lee Thomas of the Hospital Broadcasting Association, who spoke with hotline™ about the success of a landmark hospital radio centenary event. It explores how branded promotional products helped elevate the experience, from creating a cohesive visual identity to boosting engagement. Items such as lanyards, tote bags, badges, mint cards and engraved pens played a key role in delivering a professional, memorable event, alongside valuable takeaways on branding and event planning.
About the Event Experience
What inspired involvement with hospital radio and what keeps that motivation strong?
I’ve always been passionate about using technology and media to make a positive impact, and hospital radio is a perfect example of that in action. Seeing the difference it makes to patients, reducing isolation, lifting spirits, and creating a sense of connection, is incredibly powerful. What keeps me motivated is the dedication of the volunteers across the UK who give their time selflessly. Being part of an organisation that supports and celebrates that work is something I’m very proud of.
What was the overall impression of the 100-year celebration event?
It was genuinely special. Bringing together so many people from across the country to celebrate a century of hospital broadcasting created a fantastic atmosphere. There was a real sense of pride, reflection, and excitement for the future. The event struck a great balance between celebrating the past and looking ahead to how hospital radio continues to evolve.
Which moments stood out the most?
There were several standout moments, but hearing directly from volunteers and stations about the impact they’ve had on patients was particularly powerful. Those real-life stories are what hospital radio is all about. The awards ceremony was also a highlight, it’s always inspiring to recognise the incredible work happening across the UK.
The Role of Promotional Products at Events
Why partner with hotline.co.uk for event sponsorship?
We were looking for a partner who understood the importance of quality, branding, and reliability, especially for such a significant milestone event. hotline™ stood out not only for their product range but also their willingness to collaborate and support us in creating something meaningful for our delegates.
How did branded merchandise enhance the event experience?
Hotline™ played a key role in enhancing the delegate experience. The items helped create a cohesive and professional feel across the event, and they also gave attendees something tangible to take away as a reminder of the celebration.
Key products included:
Express Full Colour RPET Lanyard (20mm)
Express Cotton Tote Bags (2-Sided Print)
Promotional Sugar Free Mint Cards
Vantage Recycled Engraved Metal Pen
All items were branded with their logo, reinforcing identity and ensuring consistency across the event.
Which products were most popular with attendees?
The metal pens were particularly well received, they were practical, good quality, and used throughout the event. The commemorative badges also stood out as a memorable keepsake, especially given the significance of the 100-year milestone of hospital broadcasting in the UK.
Engagement and Event Atmosphere
How did promotional materials enhance the atmosphere?
They helped bring everything together visually. When you have consistent branding across items like lanyards, bags, badges, pens and mint packs, it elevates the overall experience and makes the event feel well-organised and considered. It also reinforces the identity of the event and the HBA.
Did the products encourage interaction on the day?
Yes, definitely. The badges in particular became a talking point, especially as they marked the centenary, we even spotted some of our attendees in their dinner suits wearing the badges at our gala dinner and awards.
What feedback was received from attendees?
The feedback was very positive. Attendees commented on the professionalism of the event and the quality of the materials. Many appreciated having practical items they could use during and after the event.
How important is branding for events like this?
Branding is extremely important. It’s often the first thing people notice, and it sets the tone for the entire event. Strong, consistent branding helps create a sense of identity, builds credibility, and ensures the event is remembered long after it’s finished.
Key Takeaways and Future Insights
What were the main insights gained from the event?
One of the biggest takeaways is just how strong and passionate the hospital radio community is. There’s a real opportunity to build on that momentum, whether through collaboration, embracing new technology, or increasing awareness of the impact hospital radio has.
Would you recommend working with hotline™?
Absolutely. hotline™ were great to work with, responsive, flexible, and genuinely supportive of what we were trying to achieve. The quality of the products and the collaborative approach made a real difference, especially under tight timelines.
What advice would you give when choosing promotional products?
Plan early and think about both practicality and meaning. Items that are useful will always be appreciated, but adding a commemorative or event-specific element can make them far more memorable. Also, work with a supplier who understands your goals and can guide you through the process.
Final Thoughts: Getting Involved in Hospital Radio
What would you say to someone considering hospital radio for the first time?
Go for it. It’s an incredibly rewarding experience. You don’t need prior broadcasting experience, just enthusiasm and a willingness to make a difference. You’ll be part of a supportive community, and the impact you can have on patients is truly meaningful.