Boost Your Brand with Promotional Products

This week, we’re exploring the success of using promotional products in small businesses to raise brand awareness. Promotional products offer several advantages, such as increasing brand recognition, enhancing customer loyalty, and providing a tangible connection to your brand. Items like pens, tote bags, and mugs are practical and keep your brand in front of customers daily.

Interesting facts show that 83% of people enjoy receiving promotional products, and 85% of recipients do business with the advertiser after receiving a promotional item. Additionally, promotional products deliver a higher ROI than almost any other marketing strategy.

For small café businesses, promotional products can be particularly beneficial. Branded items like coffee mugs, reusable cups, and tote bags can:

Increase Local Visibility: Customers using your branded products in the local community help spread awareness.

Enhance Customer Loyalty: Giving away useful items can create a sense of appreciation and loyalty among customers.

Cost-Effective Marketing: Compared to other forms of advertising, promotional products are relatively inexpensive and have a long-lasting impact.

Boost Repeat Business: Reminding customers of your café each time they use your branded items encourages repeat visits.

Create a Memorable Experience: Unique and high-quality promotional products leave a lasting impression, helping your café stand out from the competition.

To see how effective promotional products can be, we caught up with the Just Brew Café to talk about the success of their printed Americano mugs. Their experience highlights how these branded mugs not only delighted customers but also significantly increased their local visibility and repeat business.

Can you tell us about Just Brew?  When did you open and where are you based?

Just Brew opened its doors in January 2023 and we are located in Essex County Council.

What is your concept/theme?

Our concept is centred around bringing the community together. We pride ourselves on being an inclusive business, employing staff from the local area and working closely with the inclusion team to support and employ individuals with learning difficulties.

What makes your café unique?

What sets Just Brew apart is our commitment to inclusivity and community. We believe in creating a welcoming environment for everyone and providing meaningful employment opportunities to those with learning difficulties. Our locally-based staff and community-focused initiatives foster a sense of togetherness and support within Essex.

What are your most popular offerings? Do you have any specialty items unique to Just Brew?

Our popular items include our lattes and freshly baked filled croissants, with delightful options like pistachio and chocolate.

How do you market and promote Just Brew to drive new and repeat customers? Which marketing strategies have been most effective?

At Just Brew, we rely heavily on word of mouth due to our location in the council office building. We’re also featured on the Too Good To Go app, where we’ve garnered over 80k views, helping us reduce waste and attract eco-conscious customers. Additionally, we actively use Instagram to engage with our audience, and we’ve even caught the attention of Monin, a top brand, through our posts and interactions. These strategies have been key in driving both new and repeat business.

Do you use promotional products like branded mugs, t-shirts, etc., as part of your marketing efforts? If so, what promotional products have worked well for you?

Absolutely! We’ve successfully incorporated a variety of promotional products into our marketing strategy. Our branded resealable mugs, purchased from your company, have been particularly popular, allowing customers to enjoy their drinks on the go while promoting our brand. Additionally, our branded disposable cups ensure that every takeaway order carries our logo, enhancing visibility. We also use branded aprons, which not only create a cohesive look for our staff but also reinforce our brand identity. These products have all worked wonderfully to boost our brand presence.

How was your experience with Hotline Promotional Products when buying promotional items?

Our experience with Hotline Promotional Products was fantastic. They provided excellent service and valuable advice, helping us choose the best products for our needs. One standout feature was the 20-minute visual proof. It was incredible to see our design on the promotional products so quickly and make any necessary tweaks. This feature ensured that we were completely satisfied with the final result before production began, making the entire process smooth and efficient.

Thank you Just Brew!

A big thank you to Just Brew for letting us be part of your journey. We’re thrilled that you’re enjoying your Americano mugs and that they’ve been a success. We’re always here to help and support you! Remember, we offer:

Source: instagram.com/justbrew_uk

Guaranteed Delivery Dates: We ensure 100% guaranteed delivery dates so you receive your order on time, every time, ready for your event.

Exceptional Customer Service: Our team is ready to assist via Live Chat, Email, or Phone. We always put our customers first!

Which Mug Did Just Brew Pick?

Just Brew chose the Americano Mug for its exceptional features. This reusable 350ml tumbler offers a generous 360-degree wrap-around print area, perfect for making your logo stand out. They opted to print a simple logo on the front, which looks stylish and effectively raises brand awareness. The mug is dishwasher and microwave safe and includes a full-color wrap-around print. It also has a twist-on spill-proof lid and a modern design, making it a stylish and eco-friendly alternative to disposable paper cups. Made in the UK from PP plastic, it comes bulk packed and individually wrapped in eco-friendly, home-compostable bags. There’s also a version available with a rubber grip!

Final Thoughts…

Promotional products have proven to be a powerful tool for small businesses like Just Brew Café. By incorporating items like branded mugs, they not only enhance their visibility but also build a stronger connection with their community. The success of Just Brew Café demonstrates how thoughtful use of promotional products can lead to increased brand recognition, customer loyalty, and repeat business. Whether you’re a small café or any other type of business, consider integrating promotional products into your marketing strategy to boost your brand and create memorable experiences for your customers.

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