Spotlight on : IMA Festival 2023

Written by Heidi O'Neil

Photo by IMA Festival 2023

Spotlight on: The IMA Festival 2023

Hey there, amazing festival-goers! We’ve got some fantastic news for you. As proud sponsors of the IMA Festival, we recently had the chance to chat with Emily, the incredible organiser behind this mind-blowing event. So grab your favourite cup of brew, get cosy, and prepare yourself for a super fun question and answer session! We can’t wait to share all the exciting details about the unforgettable IMA Festival 2023 straight from Emily herself. Let’s dive in…! 

Q: Could you give us an overview of the IMA Festival, including its history, mission, and vision? 

A: Absolutely! The IMA Festival is the ultimate haven for art enthusiasts, located in the vibrant West Midlands. Believe it or not, this masterpiece has been running for less than a year! Emily and her crew started it during their final year of university, with a mission to provide a platform for budding artists to celebrate their creativity and connect with fellow art lovers. It’s a dream come true for the art community! 


Q: How was the overall experience of your recent art festival, in terms of attendance, community engagement, and feedback? 

A: The IMA Festival was a roaring success! The turnout was incredible, and the festival vibes were off the charts. Everyone had an absolute blast! The best part? The attendees were showering the festival with praise and expressing their eagerness for future events. It’s clear that the IMA Festival has created a close-knit and supportive community.  

Photo by IMA Festival 2023


Q: What criteria would you use to measure the success of the event? 

A: Numbers speak volumes! The IMA Festival nailed it in terms of success. With a jaw-dropping attendance of around 1000 people over the weekend, it’s safe to say it was a massive hit. And guess what? We practically sold out all the festival merch! That’s a clear sign that people were super interested in what we had to offer. To top it off, the festival received heaps of emails and messages overflowing with love and appreciation. Talk about leaving a lasting impression! 

Video by IMA Festival 2023


Q: How did the collaboration with Hotline come about, and what made them an ideal sponsor for the promotional products? 

A: The story behind the Hotline collaboration is simply awesome! Emily reached out to different merchandise companies, seeking a helping hand to make the IMA Festival shine even brighter. As a non-profit organisation, they needed a little extra support. And guess what? Hotline stepped up to the plate! Hotline Promotional products were not only interested but also genuinely believed in the festival’s vision. 


Q: What specific promotional products were offered during the festival, and how were they integrated into the event experience? 

A: Brace yourselves for a wave of promotional awesomeness! Hotline supplied the IMA Festival with some seriously cool merchandise. We gifted groovy pens and logo bugs featuring both the Hotline and IMA Festival logos.  We also supplied some unbranded Tote Bags These fantastic freebies were distributed throughout the weekend, making festival-goers ecstatic. And guess what? Anyone who purchased festival merch received these epic promo items as a bonus. Talk about spreading the love! It ensured that everyone, regardless of their budget, went home with a special keepsake.

Photo by IMA Festival 2023


Q: How did the promotional products contribute to increasing brand visibility and recognition for both the festival and the sponsors? 

A: Get ready for some serious brand power! The promotional products didn’t just stop at the festival grounds. They made their way into the hands of neighbouring businesses, spreading the IMA Festival brand far and wide. It was like a ripple effect of brand visibility! And you know what’s even cooler? People were sharing these awesome promo items with their friends and family, amplifying the festival’s reach and boosting brand recognition. It’s like a viral explosion of awesomeness! 


Q: What insights or lessons did you discover after the event? 

A: The main thing that we learnt from putting on the IMA Festival 2023, was the importance of creating relationships with other businesses, because without them, we wouldn’t have been able to have put on the show to the same success  

… And that’s a wrap, folks! We’ve reached the end of our super fun and question and answer session. A huge shoutout to the fabulous Emily for reaching out and sharing her incredible journey with us. We’ve had an absolute blast being a part of it! 

But hey, the fun doesn’t have to stop here. If you’ve got an upcoming event, exhibition, or celebration that you think could use a touch of our sponsorship magic, we’re all ears! Just shoot us an email at, and we’ll be thrilled to join in on the excitement. Let’s make some more unforgettable memories together! 

Until next time…