The 3 essential branded products for startups

Written by Heidi O'Neil

It’s a GREAT feeling when everything is in place ready for your new venture, however getting your name out there can be frustrating at times. A great way to blast out of the starting blocks is to use promotional products. They really are fantastic at creating brand exposure and reaching out to potential customers nationwide. Here are our top three recommendations: so on your marks, get set… GO!

 The branded pen is still a must-have for any business to raise awareness fast!


Imagine a world without a pen (said in my best Hollywood movie voice over), a place where organisation would cease to exist. There would be no way to remember important dates, creative ideas would go out the window, and communication with others would be a thing of the past! Thank goodness the world hasn’t become this unthinkable place yet! If you take a look around, you will be surprised how many pens play a vital part in your life and it’s safe to say 99% of them are branded.

Promotional pens are still the most popular promotional product and are a fantastic way to raise brand awareness and reach out to all sorts of audiences. They are the perfect way to sneak into your competitor’s territory and poach new customers, especially if you are a newbie in the industry. At the end of the day EVERYONE is happy to receive a new pen and with so many to choose from it’s a missed marketing opportunity if you don’t use them as a giveaway.

We recommend…

The promotional Big Message Pen. The ideal promotional pen if you are starting a new business and you need to get your name out there quick! Affordable, reliable and available in a range of colours to suit your corporate identity.  The great thing about the branded big message pen is it has a large print area on the barrel, plus its super-fast delivery time and reliable, smooth flowing back ink.

Click here to view this pen online

Reward your customers with a free gift


If you want to create that much sought after ‘feel good factor’ around your company brand then rewarding existing and potential customers is the way forward. Let’s face it, everyone likes to receive something for FREE and if it’s practical, even better! With so many promotional products on the market it can be hard to decide what would be the best choice; you could go with the safe option of the printed promotional pen, but why not go for something a little different… the promotional mug!

It’s probably the first branded object you come into contact with in the morning, it’s used constantly throughout the day and many people say goodnight with a hot chocolate, so voila… they are a marketer’s dream! What better way to promote your business and make people aware of your website and contact details? Get the design right and your company name could be the buzzword in offices up and down the country!

We recommend…

The popular printed Travel Thermo mug! Not only does this mug look great but it boasts a generous print area for maximum brand exposure, so your company logo will certainly stand out in the office, at home or anywhere on the move. This insulated travel mug has a 350ml capacity, is available in a wide of range of colours to match your brand and has an ergonomically designed handle for maximum comfort. The great thing about promotional mugs is that they are practical, affordable and something most people won’t be tempted to chuck away!

Click here to view this mug online

Make your team look and feel the part


What better way to unite your team then to dress the same and look the part!  If you want to create a dramatic impact then branded clothing is the solution for you! As the saying goes ‘you will never have a second chance to create a good first impression!’ so why not embrace this fact and kit your staff out with promotional work wear.  Not only will your employees look professional and proud as punch to be part of the brand, they will also create free advertising wherever they go… hopefully generating interest along the way. It’s a win/win situation and you will see instant results from day one!

We recommend…

Drum roll please as this polo shirt shirt deserves RESPECT… introducing our Gildan Ultra 100% Cotton embroidered Polo shirt! It’s one of the bestselling polo shirts from our branded clothing range and it really lives up to the high expectation. This heavyweight 100% cotton polo is not only stylish but more importantly is strong and hard wearing: perfect if your employees are wearing it on a daily basis. It washes well and is made with reinforced shoulder seams. Your logo will be embroidered on the left or right breast to give you that professional look.

Click here to view this polo shirt online