Hotline Blog

The top 8 uses of promotional products

It sounds obvious but it is still good to know the top ten uses for promotional products.  Have you thought of these yourself – could you use this blog to aid you advertising campaign further?  Have you covered all areas?

Trade show promotion:  The most popular reason for purchasing promotional giveaways.  They are the perfect inexpensive novelty promotional item that everyone loves to receive at an exhibition or tradeshow.  Freebies are always welcome and set a nice tone when approaching potential customers.

Customer retention:  Promotional gifts to existing customers can range from an executive desktop item such as a fancy desk clock to a promotional pen to a tin of promotional mints.  They are a superb way to show your appreciation and thanks to loyal customers

Goodwill gesture:  Companies are constantly trying to get their name out there in the big bad world and promotional products and giveaways are one way of doing this.  Sponsoring a major event or supplying a local football team with some printed football shirts is a great way to kill two birds with one stone.

Incentives:  Incentives are a great way to motivate staff.  Staff incentives are said to help reduce absenteeism, reduce work place silliness and increase productivity.  Whether this is true or not, i don’t know – but it is certainly worth a try!  Remember that trophies and awards come into play here as well.

Launching new products:  Promotional giveaways and items are a great way to introduce a new product or service that your company is offering.  Promotional products are a great way to raise awareness and push forward initiatives.

Reinforce your company objectives:  Promotional items can be used to remind existing and potential customers of the products and services that your companies provide.  A little gift of Post it notes / a promotional pen or a bug eyes rascal does the trick within seconds and leaves a lasting reminder.

Generate Leads: most companies nowadays rewards customers for taking up special offers, responding to a direct mail, or generally taking an interest in what is being said.  People are more likely to respond to something if they know they are getting something in return.

Fundraising:  The most popular use of promotional giveaways is fundraising events to raise money for charities, events and sponsored activities.  Promotional giveaways are inexpensive and can be tailored wholly to your event.

How to use promotional lanyards

Many people don’t realise how many promotional lanyards are on the market these days.  They are slowly becoming one of the most popular promotional items of all time.  They are becoming a fashion accessory in schools and a vital attribute to most offices and businesses.  People don’t seem to realise how these promotional items can be personalised to tailored specifications depending on your event or expectation of them.  Here is a quick run down of the top three Lanyards on the market currently.

1.    The Velcro Lanyard:  A great value for money lanyard which doesn’t compromise on quality.  Its main selling point is its Velcro safety break which makes it the perfect option for both children and adults. These printed lanyards are available in a variety of colours and can even be supplied unprinted.  Costs are able to stay low due to the fact they can only be printed in one colour of your choice.  From as low as 55p – they really are a no brainer!

2.    Express promotional lanyards are a great printed lanyard for single use events such as trade shows, courses and exhibitions.  They are supplied with a standard swivel hook to keep costs low and a clear badge holder.  They are 15mm in width and provide an opportunity to optimise your brand awareness quickly!  The cream variation of this lanyard can be printed in up to four colours which is another added bonus!

3.    20mm Printed lanyard.  These promotional lanyards are robust, durable and the perfect choice if you after a lanyard which will last for years.  They are purposely designed to hold heavier items such as security badges, cad holders and keys and are made from Polyester.  They can be provided with or without the safety break and can be supplied with card holders if required.  These promotional lanyards can be printed in designs of up to four colours and are available in a whole range of colours to suit your corporate image.