Hotline Blog

Promotional keyrings hold the keys to success

Promotional keyrings are an innovative way to spread your message effectively.  Printed keyrings are an integral part of every marketing campaign and should not be overlooked.  Promotional keyrings have the same impact as promotional pens, promotional T-shirts and promotional mugs.

Where the promotional keyring scores bonus points over its competitors is when the customer, client or employee takes the promotional giveaway home.  Normally, promotional giveaways are distributed as a novelty item and are seen as a one trick pony.  The promotional keyring, however, can be used at home, in the office or when you are out and about. They are certainly not relegated to a bottomless draw or the waste paper bin!  This makes this promotional item great value for money as it will be used over and over again. It will also raise the status of your company name.

The second advantage with printed keyrings is the fact that regardless of your age, gender, interests etc, it is a promotional item that everyone can relate to.  A keyring of some description is used in every household so why not optimise on this great advertising opportunity.  It is important that the design of the keyring is tailored to your target audience as it will be used more often and chosen over any other competitors attempt at getting their company name in every office and home in the UK.  Also people are more likely to show their friends if they like the product and as a result the interest should blossom  like a fruit tree in the summer, where everyone enquires to see where you have got this magnificent promotional product from.

The final advantage of the promotional keyring is that you get a lot for your money regardless of your budget.  Keyrings come in all shapes and sizes, colours and design.  You may prefer the plastic keyring to the metal keyfob or the rubber keyring to the acrylic version.  The decision is entirely yours.  You can even get fancy stainless steel kings or ones made of sterling silver.  The design and what is put on the keyring is up to you!  Do you want your print to be double sided? One colour? Digitally printed, full colour? Etc.

The best products to use as promotional giveaways

Hmm.. the best products to use as promotional giveaways? People always want to know what the best promotional products are and which are the most successful where brand awareness is concerned.  The answer to this question is simple – just pick one of the following and you are guaranteed to see success bloom in a matter of weeks.  The most important factor to consider is what the product is actually being used for and what time of the year it is.  You must think of its usability.  What would be the point of investing money into a promotional item that the customer has no interest or use for?  Promotional items such as promotional mugs, printed T shirts and promotional pens are ideal as they are constantly used throughout the year.  Pick any of the following three and see the results instantly.

Promotional mugs:  You see them everywhere, in the office, in the staffroom, at home and even in shops and schools.  They are not the cheapest promotional giveaway on the market, however when you weigh up their shelf life, it all seems worth it in the end.  As with anything, there is always a budget busting cheaper option and an executive stylish alternative.  People become very attached to promotional mugs and can keep using them for years and they become a highly effective advertising tool.  I would strongly recommend the Manhattan printed mug or the stylish Griffin mug.

Promotional Keyrings: I would say that 90% of people in the UK possess a key ring of some sort.  It may be a key ring brought on holiday, one given to them as a promotional giveaway or one that has been lying redundant around the house for the past couple of years and has suddenly come into use.  Popular  promotional key rings at the moment include the Ad loop keyring, the value printed keyring and the liquid keyring.  All different in appearance and budget yet all highly effective from all angles.  Just think of them as a personal message carrier carrying your logo and contact details from place to place for people to see!

Promotional bags:  Everyone is going ‘ saving bags’ crazy.  You go into a supermarket and they ask you if you want a carrier bag for you 1002 items brought and you feel bad that you haven’t brought your own ones in! It’s ridiculous!  However there is a solution you can offer your clients - a printed cotton tote bag which they can use for years to come.  We could coin it ‘a bag for life!’ but I guess that would be copywrite.   Carrier bags, tote bags, ruck sacks, cases etc all have a huge potential where advertising is concerned because of their huge print area and the fact they are carried around from location to location.  Take a look at our selection of bags today!