Why the top companies still advertise with printed pens
They were popular 10 years ago and they still are highly sort after today. Its funny because we all know they exist but I don’t think we really understand the advertising potential they hold. Many of us just a writing instrument or something you can never find, but let me tell you – the promotional pen is a promotional items that should not be messed with!
Let’s examine the evidence. It has been proven that printed pens are just as effective as billboard advertising campaigns. If you think about it, you get 1000 pens for a fraction of the price of a costly billboard and you achieve the same results if not better. Not only do printed pens last longer, they stay around the office for months and in many cases years and continually get passed on from one person to the next. You don’t therefore; rely on someone walking past your advertisement to see it – your message is automatically carried from one office to the next, along with your company name!
Another advantage with promotional pens is the fact they promote good customer relations with your clients. Everyone likes to receive a promotional gift and the promotional pen is a great way to achieve this. In this day and age we tend to struggle against huge competition so this could be your upper hand! You could send out a promotional pen for certain occasions; Christmas, Easter, New Year and even Halloween – any excuse is viable.
Promotional pens really are worth considering as your next promotional giveaway; they are lightweight, cheap, quick to deliver and have a lifetime shelf life – what more could you want?
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