How many printed pens have you used today? I’m not talking about just the normal, boring ballpoint pens, I’m talking roller balls, highlighters, multi function pens, click action pens, fountain pens felt tips and every other type of promotional pen you can think of. If you add it up, you will see that on a daily basis you are using an unbelievable amount! Now think of the marketing potential this provides you with! Have a look on your own desk now. How many companies are already advertising on the pens you use day in and day out? Advertising to the people around you continuously! If your company is are not doing it - your missing out! It is almost free advertising once you have paid the initial first cost!
So which
promotional pens are most suited to your campaign and what are the differences? Roller ball promotional pens and printed ballpoint pens use a water based ink that will write on both dry, damp and wet paper! They provide a comfortable writing experience which involves pressing down with less pressure as the internal ball swivels around to aid your writing experience.
The most common type of promotional pen is the Stick pen, the Click pen and the twist action pen. All these promotional pens provide great value for money and are used regularly at tradeshows and exhibitions, product launches and events. This type of printed pen does not involve a lid as their carefully designed all in one mechanism, avoids the need for one.
Highlighters and markers are also very popular. They have a large print area where your name, logo and contact details can be printed to maximum size. They are commonly seen in schools, offices and in the home. You know we would all be lost without a highlighter of some description.
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