When you hear the words ‘promotional giveaways’ what do you think immediately? Promotional pens? Promotional bags full of freebies? Printed logos? Exhibitions and tradeshows? Fundraising giveaways? Free promotional gifts? The lists of associated words are endless and the term is coming more and more familiar as the days wear on.
Promotional giveaways have been around for many years and are still highly popular due to their success and demand in many business industries. Their marketing potential is second to none and they represent a cost effective way to create brand awareness easily. Promotional giveaways are usually small, inexpensive gifts which are given to existing customers, potential customers and anyone else as a good will gesture. It is always nice to receive something for free and sending out a promotional giveaway is the perfect way to achieve this. They can be used to say ‘thank you’ , ‘welcome’ or even ‘remember us!’
Promotional giveaways can be effectively used in a number of situations: corporate days, sports event, quiz night, competition, tradeshow, conference, seminars, charity event and product launches. And if you are not making your brand stand out you can guarantee that your competitor will be! It is vital that you present yourself at these important events to drum up some support and recognition for your product/service.
Promotional products / giveaways can also act as a lure to persuade people to buy a certain item or amount of items. ‘Buy this ... and get the fabulous...for FREE!!’ etc. The customer is then more likely to go with your product then competitors if they feel they are getting something extra within their deal! This can also be a seasonal gift e.g. an ice scraper in the winter or a sample bottle of sun tan cream in the summer. Seasonal gifts are actually very successful and are used on a regular basis!
Comments