The top 8 uses of promotional products

It sounds obvious but it is still good to know the top ten uses for promotional products.  Have you thought of these yourself – could you use this blog to aid you advertising campaign further?  Have you covered all areas?

Trade show promotion:  The most popular reason for purchasing promotional giveaways.  They are the perfect inexpensive novelty promotional item that everyone loves to receive at an exhibition or tradeshow.  Freebies are always welcome and set a nice tone when approaching potential customers.

Customer retention:  Promotional gifts to existing customers can range from an executive desktop item such as a fancy desk clock to a promotional pen to a tin of promotional mints.  They are a superb way to show your appreciation and thanks to loyal customers

Goodwill gesture:  Companies are constantly trying to get their name out there in the big bad world and promotional products and giveaways are one way of doing this.  Sponsoring a major event or supplying a local football team with some printed football shirts is a great way to kill two birds with one stone.

Incentives:  Incentives are a great way to motivate staff.  Staff incentives are said to help reduce absenteeism, reduce work place silliness and increase productivity.  Whether this is true or not, i don’t know – but it is certainly worth a try!  Remember that trophies and awards come into play here as well.

Launching new products:  Promotional giveaways and items are a great way to introduce a new product or service that your company is offering.  Promotional products are a great way to raise awareness and push forward initiatives.

Reinforce your company objectives:  Promotional items can be used to remind existing and potential customers of the products and services that your companies provide.  A little gift of Post it notes / a promotional pen or a bug eyes rascal does the trick within seconds and leaves a lasting reminder.

Generate Leads: most companies nowadays rewards customers for taking up special offers, responding to a direct mail, or generally taking an interest in what is being said.  People are more likely to respond to something if they know they are getting something in return.

Fundraising:  The most popular use of promotional giveaways is fundraising events to raise money for charities, events and sponsored activities.  Promotional giveaways are inexpensive and can be tailored wholly to your event.