Promotional pens are a popular promotional product for one reason, and one reason only. They are highly successful marketing tools that project a powerful message of brand awareness to clients, employees and competitors alike. They are simple to personalise and can be printed or engraved with you company name, logo and even contact details. The main advantage with promotional pens is that they travel a different path every day. One day they will resting on a desk, the next day they are travelling first class in an executives pocket to a new location. Printed pens are passed round, borrowed, slipped in to handbags and taken to schools; they are a form of free advertising which seems to go on forever.
There are many types of pens to choose from but plastic and metal are by far the most popular. If you are looking for quirky, cheap and lightweight pens, I would suggest
plastic pens. These are easy on the pocket from a monetary sense and a weight point of view. Engraving is not recommended on this type of pen. If you’re looking for something classier (perhaps a thank you gift for a loyal customer or a special occasion business gift) then the metal pen is the one for you. Most
metal pens can be engraved to give a more personal touch which customers appreciate.
It is important to select the right promotional pen and the right occasion in order to maximise on the branding opportunity. You have to remember that promotional pens are a reflection of your company and what it stands for. Therefore the type of pen is essential along with the colours that you choose and the message that you decide to write. These pens are going to be around for a while – so you don’t want something that can be outdated quickly.
Including pens in your marketing campaign is a no brainer and can only be a positive thing. As mentioned above they are lightweight so they do not cost any extra to send in the post and are the perfect accompaniment at tradeshows and conferences. They are also simple to display and exhibit and won’t ever take up too much space. They are a fantastic freebie, that has guaranteed usage.
If I haven’t convinced you then you will have to see the results for yourself!
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