It is always worth considering what time of year it is when thinking about specific promotional gifts for your marketing campaign. For example no one will want a personalised beach towel in the middle of winter or an ice scraper in the sizzling summer! If you are spending your budget on promotional gifts, it is essential that you think it out properly and consider all the external factors. Your campaign certainly needs careful consideration.
Winter: Popular printed products and promotional gifts for this time of year include the classic storm proof umbrellas, printed ice scrapers and beanie caps to wear in the icy cool weather. All these products can be printed with your company name and logo or can be tailored to your product launch or tradeshow with a message or statement. These are products that people will always need and if they see your company logo and contact details you have killed two birds with one stone.
Spring: Spring is a difficult time of year to gauge; you get a sense of summer however it is still not warm enough for ‘summery’ promotional products. So what could you use? Promotional umbrellas are the obvious choice. They can be printed on all 6 panels and can match your corporate colours perfectly. Perhaps you are better off going for a smaller umbrella that can fit easily into a handbag or brief case. The second choice for a spring promotional gift is Promotional mugs, ideal for that well earned cup of coffee or hot chocolate – a quick pick me up in the middle of the day!
Summer: Promotional gifts for the summer are endless; personalised beach towels, printed sun screen, can openers for those beach parties and BBQ’s, printed Frisbees, drawstring bags and classic polo shirts.
Autumn: Autumn has the same connotations as Spring, it is still warm, yet you can feel the winter approaching. It is the time of year when the summer clothes are put back in the cupboard and the promotional sweatshirts and printed coats come out in preparation for the winter months. Novelty promotional gifts are a great way to start the depressing season to mask the fact the warm weather is evaporating and the icy winds are on their way in. Perhaps a nifty due action/function pen or a fancy alarm clock for those dark mornings.
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